Use #WalmartHairSigns to Document Marketing of Hair Care Products

I went to Walmart #5813 in Evans, GA, a suburb of Augusta, GA, to get some products for my mother, and I ended up in the hair care section. The signs there differentiated among hair care products targeted to different racial groups, and I thought the messages on the sign were odd.

About a month later, I was close to a Walmart on Deans Bridge Rd in Augusta, GA, and I went there and took more pictures. I converted those into a video.

I have no problem with having similar products grouped together in sections of aisles. But what is the best copy to use on the signs to guide shoppers to these products?

If you can, tweet pics & vids of the signs at your local Walmarts with the hashtag #WalmartHairSigns.


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